Built different. Built to be exact.
Most tools will leak data to ad blockers, iOS and the occasional network drop. The opposite was the design principle for Trackity: exact, fast and secure, like enterprise software.
Two tracking layers, one source of truth
Event tracking in the browser with a very lightweight, asynchronous JavaScript SDK. And server-side tracking of conversions on AWS Lambda storing the data in a database.
A blocker of a JavaScript tracker will be caught by the server-side tracking layer as well, so no double counting of events (the two tracking layers, one source of truth).
- Two-phase SDK: instant bootstrap, then full capture
- Mutation & Intersection Observers for dynamic content
- IndexedDB buffering so no event is ever lost
Engineered to beat ad blockers
To outsmart ad blockers a site has Multiple independent counter-measures to keep tracking data flowing where other sites go dark.
First-party domain proxying
All of the tracking requests for your domain go through your domain (and not off a well known tracking host that gets blocked by an ad blocker).
Rotating endpoints
We change up the domain for each tracking endpoint (ie, example.com for one user, example2.com for another) so that's never a known tracking host that adblockers can easily block.
Four transport fallbacks
We use a Beacon API, pixel, WebSocket and HTTP POST tracking request.
Smart retries
Smoothly recover from site outages using Exponential backoff with jitter.
Web Worker processing
Capture, validate, batch and compress off the main thread.
Server-side fallback
Shopify & WooCommerce webhooks send any conversion that the browser did not capture.
Real-time, at any volume
Enterprise-grade by default
AES-256 encryption
All sensitive data is encrypted in transit and at rest.
GDPR & CCPA
First-party tracking, no third-party cookies, compliant data handling.
OWASP Top Ten
Built against XSS, SQL injection and common vulnerabilities.
Two-factor auth
Mandatory 2FA via SMS, email or authenticator apps.
Daily backups
Automated backups with a tested disaster-recovery plan.
Live monitoring
Real-time monitoring and anomaly alerts on every service.
A modern, scalable stack
Proven technologies chosen for speed, reliability and scale.
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