Powerful features for smarter tracking
Track your data, understand your attribution and grow profitably.
Everything you need to track and grow
Server-Side Tracking
Conversion data from your server to your ad channels. Our Pageviews tracking code is resistant to ad blockers, iOS data restrictions and cookie degradation.
Customer Journey
Pageviews, add-to-cart, checkout, purchases, enhanced conversions and more events are automatically tracked and logged with no need for manual tagging. You then get to...
Multi-Touch Attribution
In 1 click change from first-click, to last-click, to linear attribution and to full AI blended model. View by...
Real-Time Reporting
See the real ROAS and ROI for each integration along with associated data (e.g. spend, conversion data, etc. for page views, add-to-cart, etc.). Also associated data for ad channels such as spend, CPC, CPM, impressions, etc. for a full view of performance.
Audience Building
Improved Quality for Remarketing & Lookalike Audiences Match quality increases with first-party, server-side data.
Privacy & Consent
Compliant with GDPR & CCPA
AI-Powered Insights
Trackity also predicts future trends and changes in behavior, and it will notify you of any unusual activity as soon as it occurs.
Track every event, even when browsers can't
Server side conversion data sent to all ad platforms for maximized sales. Up to 99% accuracy of sales tracking by combining data from client and server layers. No sales lost due to browser blockers, iOS restrictions, or cookie restrictions.
- Bypass ad blockers & ITP
- Automatic fallback for missed events
- Real-time event logs & validation
View entire customer behavior from first click to final sale.
Pageviews, add-to-cart, checkout, purchases, enhanced conversions, all key conversion points tracked for you automatically (no tagging required). Follow the user's journey to a purchase, including any changes between sessions or devices.
- Auto-capture 20+ events
- Cross-device & cross-session
- New vs returning insights
Give every channel the credit it deserves
Switch between first click attribution, last click attribution, linear attribution and even advanced AI attribution. View by UTM, click ID or by channel overlap to see the ROAS of every channel that you spend money on to ensure that you are getting the most return for your investment.
- First / last / linear / AI models
- UTM & click-ID attribution feed
- Channel overlap analysis
Live ROAS, ROI and profit, in one dashboard
See the real ROAS and ROI for each integration such as Amazon, Shopify, Facebook, etc. along with spend, CPC, CPM, impressions and more. Also includes a profit and loss calculator. View ROAS and ROI for different date ranges. Manage one store or several from one place.
- Per-channel ad dashboards
- Date comparison & forecasting
- Single & multi-store support
Build high-quality audiences that convert
Create High Quality Audiences that Convert, Remarketing & Lookalike Audiences of highest match quality when running channels off Server Side / First-Party Data.
- First-party audience sync
- Higher match rates
- Better remarketing ROI
Compliant, first-party and future-proof
All activity is stored as first-party, compliant with GDPR and CCPA, with every event encrypted with AES-256, in transit and at rest.
- GDPR & CCPA ready
- First-party, no third-party cookies
- AES-256 encryption
Predict trends and catch anomalies automatically
Track unusual behavior. Forecasts trends and behavior shifts. The more you use it, the better it becomes.
- Predictive analytics & forecasting
- Automatic anomaly detection & alerts
- Actionable insights from your data
A model for every question
Switch attribution models instantly to see your connected channels from every angle, no data re-processing required.
Total Impact
The third generation AI-powered model that blends first-party and zero-party data together to analyze your customer's behavior in great depth.
Triple Attribution
Every channel in the customer journey gets 100% of the credit for the customer's behavior, similar to how native ad-platforms attribute customer behavior to the respective channels.
Triple Attribution + FB Views
Adds view-through sales measured by Facebook to Triple Attribution.
Linear All
Assigns an equal portion of sales attribution to each channel in a customer's journey.
First Click
100% of credit to the first paid channel that was clicked.
Last Click
100% of credit goes to the last paid channel that was clicked.
Everything you need, in one dashboard
View all of your business performance metrics in real time and then drill down into any area to see more granular metrics to help grow your business.
Ad dashboards per channel
Impressions, clicks, CTR, CPC, spend and source effectiveness for every integration.
Profit & loss calculator
See real ROAS and ROI, with profit and loss calculated per channel and campaign.
Channel overlap
Understand how channels assist each other across the customer journey.
Post-purchase surveys
See where your customers found you to enhance your attribution reporting.
New vs returning
See how new customers are performing versus returning customers, to ensure you're getting the best return on investment for your budget.
Customer journey overview
See the full purchase path with cross session and cross device tracking.
Forecasting
Project revenue and trends forward with AI-powered forecasting.
Date comparison
Compare any two time periods, and get a report of ROAS, CPC and CPM trends over time for the channels and campaigns that where active during these two time periods.
Built for teams, agencies and multiple stores
Multi-store accounts
Manage and track all of your stores from a single account in Trackity.
Team management & roles
Access control for multiple roles (Admin, Manager, Support etc.) with fine grained permissions.
Two-factor authentication
Mandatory 2FA via SMS, email or authenticator apps.
Refer-a-friend program
Invite other stores and earn rewards. Follow sign-ups and upgrades of other stores' Trackity accounts.
Engineered for speed and scale
Set up in 5 minutes.
Then stop second-guessing your numbers.
Set up in 5 minutes, then finally measure what's actually driving your growth.
- 30-day free trial
- All features included
- Set up in 5 minutes
- Cancel anytime