Changelog
Updates & improvements
Own a server-side page (Changelog) to list out latest features, recently added integrations and fixes for bugs we release from time to time.
May 12, 2025 v1.8
Pinterest & Reddit Conversions API
- New Native server-side Pinterest Conversions API integration.
- New Reddit Ads conversions support.
- Improved Faster event ingestion, up to 40% lower latency.
Apr 28, 2025 v1.7
Multi-touch attribution models
- New AI-blended "Total Impact" attribution model.
- New Channel overlap analysis in reporting.
- Fixed Corrected timezone handling in date comparisons.
Mar 29, 2025 v1.6
Enhanced GA4 server-side
- New GA4 Measurement Protocol enrichment.
- Improved Deduplication accuracy raised to 99%+.
Mar 5, 2025 v1.5
First-party tracking & privacy hardening
- New First-party tracking mode with no third-party cookies.
- Improved AES-256 encryption for all data in transit and in storage.
- Fixed Resolved duplicate purchase events on retries.
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