If you’ve ever spent hours trying to debug a broken Facebook Pixel, only to realize Safari stripped your cookies — you’re not alone. Welcome to the new world of data loss. If you run a Shopify or WooCommerce store, getting reliable marketing data has turned into a daily challenge. Between browser blocks, iOS privacy changes, […]
Global digital ad spend is expected to hit a staggering $798.7 billion in 2025—a 7.9% jump from the year before. But here’s the kicker: despite pouring billions into campaigns, businesses are still flying blind. As much as 75% of their conversion data is slipping through the cracks, lost to disjointed tracking tools, tightening privacy laws, […]
In ecommerce, everyone throws around ROI like it’s gospel. But here’s the truth: most ROI models are built on faulty math, incomplete data, and outdated assumptions. That’s not hyperbole — it’s a harsh reality confirmed by a 2024 Bain & Company study, which found that 82% of DTC brands measure ROI without factoring in full […]
Marketers worship ROAS.But what if I told you it’s a flawed metric—dangerously so? Sure, the formula seems straightforward: ROAS = Revenue / Ad Spend But this surface simplicity masks its vulnerability. In today’s ecosystem of iOS limitations, cookie deprecation, and multi-device journeys, the “revenue” in that equation often isn’t real. And when the revenue’s wrong, […]
