You’ve got privacy restrictions breaking your pixels, platforms over-reporting what they “think” they delivered, and about twelve different dashboards telling you twelve different stories. It’s no wonder CMOs are waking up in cold sweats over budget calls. But here’s a stat you can actually trust: Marketing Efficiency Ratio (MER). And no — it’s not another […]
You’re running ads for your Shopify or WooCommerce store, and you’ve probably noticed something: the numbers just don’t add up anymore. Safari is blocking cookies, iOS strips UTMs, ad blockers kill your pixels, and privacy rules are tightening. That missing conversion isn’t a mystery—it’s a broken system. Meta’s Conversions API (CAPI) is the industry’s answer—designed […]
If you’ve ever spent hours trying to debug a broken Facebook Pixel, only to realize Safari stripped your cookies — you’re not alone. Welcome to the new world of data loss. If you run a Shopify or WooCommerce store, getting reliable marketing data has turned into a daily challenge. Between browser blocks, iOS privacy changes, […]
Global digital ad spend is expected to hit a staggering $798.7 billion in 2025—a 7.9% jump from the year before. But here’s the kicker: despite pouring billions into campaigns, businesses are still flying blind. As much as 75% of their conversion data is slipping through the cracks, lost to disjointed tracking tools, tightening privacy laws, […]
In ecommerce, everyone throws around ROI like it’s gospel. But here’s the truth: most ROI models are built on faulty math, incomplete data, and outdated assumptions. That’s not hyperbole — it’s a harsh reality confirmed by a 2024 Bain & Company study, which found that 82% of DTC brands measure ROI without factoring in full […]
Marketers worship ROAS.But what if I told you it’s a flawed metric—dangerously so? Sure, the formula seems straightforward: ROAS = Revenue / Ad Spend But this surface simplicity masks its vulnerability. In today’s ecosystem of iOS limitations, cookie deprecation, and multi-device journeys, the “revenue” in that equation often isn’t real. And when the revenue’s wrong, […]
