Better data.
Fewer blind spots.
Real growth.
Ad blockers and iOS have somehow become invisible black holes for conversion data that you never even knew went missing in the first place.
Trackity server-side tracking actually works and reports out real numbers for your ads. And it's a simple install and up and running in 5 min for Shopify and WooCommerce stores, no code / no developers required.
- Push data accuracy from under 60% to 99%+
- Get Better ROAS / Lower CPA Once Your Numbers Are Accurate.
- First-party, and compliant by default
5 minutes, no code
Overview
Last 7 days
- Purchase 2,842
- Add to cart 8,731
- View content 21,471
- Checkout started 3,624
- Meta · 44%
- Google · 27%
- TikTok · 16%
- Other · 13%
The privacy-first tracking layer for Shopify and WooCommerce
Good decisions start with data you can trust.
One platform for e-commerce teams that are sick of flying blind on their own numbers.
Server-Side Tracking
Events fired from your store leave your server. They are directly sent to your ad platforms (Facebook, Google Ads, etc.).
Better Attribution
Multi-touch attribution: see which actions really convert for you and spend your money where it has the greatest return.
Higher ROAS
Feeds of clean and complete conversion data back to all channels to be able to perform well on them.
Privacy Ready
First-party by default. Ready for GDPR and CCPA. You can measure well without breaching these regulations.
Easy & Fast Setup
5 min set up, No code / No developer. Connect your store with your marketing channels.
Expert Support
Humanity. Speed. We can help get way more value out of each event that you send.
The tracking problems quietly costing you sales
Browser tracking problems are slowly but surely getting worse each year. Here is a growing list of tracking problems quietly losing you sales each year and how we are specifically fixing each one at Trackity.
Ad blockers and iOS wipe out your pixel data
Up to 40% of conversions never reach your ad platforms.
Our server-side events mean they don't get blocked by Ad blockers and by ITP / 3rd party cookie limits on iOS, and thus you get to re-capture all the conversions you are paying to generate in the first place.
Your ad platforms are optimising on broken signals
Suboptimal match quality = bad spend / bad ROAS
Server-side events carry enriched match keys to ad platforms like Meta, Google and TikTok so they can optimize for real buyer data as opposed to best match guess work.
You have no idea which channel actually generated the sale.
Last-click hides the full journey and double-counts revenue
Multi-touch attribution: in Trackity we perform multi-touch attribution, which means that we track every touchpoint the buyer had with your brand and then attribute those to the order he made. This allows you to understand what to scale and what to cut quietly.
You don't trust the numbers in your dashboards.
Different tools report different revenue every single day
By running the client and server together all events are reconciled in the one source of truth to increase accuracy of over 60% to 99%+ and keep all in sync dashboards.
Up and running in three steps
Connect your store
Install Trackity on your Shopify or WooCommerce store. No coding required.
Choose your channels
Hook up the ad platforms you run ads on (e.g Meta, Google Ads, TikTok, etc).
Go live & track
After that it just runs, and in the background it is catching up all the events that your browser tracking is missing.
See what broken tracking is costing you
So even with browser tracking you are only getting 40% of the conversions correct. We at Trackity are providing a tool to you for free so you can see with the sliders below how much money you would be making and how much better ad signal you would be collecting with our system.
This estimate is based on a maximum tracking loss of 40% (average for the online industry) and is dependent on your online shop, your channels and your current tracking setup.
Send clean data to the platforms you already run.
Direct Server-side connections to every major ad network and all major analytics tools. We add more platforms every month.
Why teams switch to Trackity
| Capability | Trackity | Other tools | Browser tracking |
|---|---|---|---|
| Server-side tracking | Limited | - | |
| Bypasses ad blockers & iOS | Limited | - | |
| 99%+ conversion accuracy | Limited | - | |
| Multi-touch attribution | Limited | - | |
| First-party & GDPR-ready | Limited | - | |
| 5-minute, no-code setup | - | Manual |
Data you can stand behind
As a new product we at Trackity earn the trust only in the honest way, how we were built and not with borrowed logos.
Accurate by design
First off, we have a 2-layered system: the client (the front end of our application, where you actually enter in the data you want to track) and the server (the back end where all of your data is stored and worked with).
Our entire system is reconciled into 1 single de-duplicated source of your information and that information gets calculated up for you correctly on ALL platforms where you have installed the application (including a web version that you can log into at any time).
Privacy-first
First-party data, GDPR and CCPA ready, all encrypted with AES-256.
Transparent
We offer order based pricing, a free plan with no lock-in and your data will always stay your data.
Set up in 5 minutes.
Then stop second-guessing your numbers.
Set up in 5 minutes then finally measure what's actually driving your growth.
- 30-day free trial
- All features included
- Set up in 5 minutes
- Cancel anytime