Cookie & Tracking Policy

Last updated: June 12, 2025

This Cookie & Tracking Policy explains how this platform uses cookies, trackers, and related technologies to collect and process data. We prioritize user privacy while delivering accurate performance insights — in full compliance with GDPR, AVG, and other applicable regulations.

1. Why We Use Cookies and Tracking

  • Our platform collects event and conversion data to power marketing analytics, optimize user experience, and enhance product functionality. These technologies allow us to:

    • Identify session sources (e.g., Google Ads, Meta, TikTok, Microsoft Ads)

    • Attribute conversions across devices and sessions

    • Sync user events via first- and third-party methods

    • Deliver verified data across your marketing stack

2. What Technologies Are Used

We use a dual-layer tracking framework: a lightweight JavaScript library (client-side) and a secure server-side event processor. These two layers work together to ensure redundancy and data completeness.

Types of Trackers & Cookies:

  • Essential cookies
    Required for secure login sessions, CSRF protection, and cookie preference storage.

  • Functional cookies
    Enable cross-store syncing, maintain user preferences, and store event metadata temporarily.

  • Analytics cookies
    Help us analyze usage, performance, and conversion flows. Examples include internal session IDs, UTMs, and referrer paths.

  • Marketing cookies (used with consent)
    Support ad attribution and retargeting. Examples include gclid, wbraid, fbclid, and custom click IDs from TikTok and Microsoft Ads.

3. Tools & APIs We Integrate

To collect and process data, we integrate with the following APIs and tools:

    • Google Ads API
      For importing conversions and syncing gclid-based events.

    • Meta Conversions API
      For verified server-side event delivery to Facebook/Instagram.

    • TikTok Events API
      Tracks server-side actions and ensures attribution when browser scripts are blocked.

    • Klaviyo API
      Connects email & SMS events to purchase journeys.

    • Shopify & WooCommerce APIs
      Used for collecting order data, validating conversions, and syncing store events in real time.

    • Internal Attribution Engine
      Combines UTM data, timestamped events, session logic, and cookie fallbacks to resolve attribution.

4. Data Storage & Processing

All event data is streamed through a secure infrastructure built on:

  • Apache Kafka (real-time event streaming)

  • Redis (short-term event caching and deduplication)

  • PostgreSQL (long-term event logging and attribution logic)

Data is encrypted in transit (TLS) and at rest. We apply rate limits, input validation, and cross-origin protections to prevent misuse or leakage .

5. Your Rights & Choices

  • You have full control over how cookies are used:

    • A cookie banner allows you to accept or decline non-essential cookies.

    • Settings can be updated at any time in your browser or via our preference center.

    • You may request data access, correction, or deletion under GDPR/AVG at any time.

To exercise your rights or file a concern, contact [email protected].

6. Compliance & Legal Basis

Our use of cookies and trackers is based on:

  • Consent (for marketing and analytics cookies)

  • Legitimate interest (for operational and security purposes)

  • Contractual necessity (for features users activate or configure)

We work continuously to ensure compliance with privacy laws in the EU, UK, and beyond. All third-party tools are vetted for data protection commitments.

Contact

For questions about this policy or our tracking systems, contact:

Trackity.com
Slenterweg 3
6905DM Zevenaar
The Netherlands

📧 [email protected]