Marketers worship ROAS. But what if I told you it’s a flawed metric. Sure, the formula seems straightforward: ROAS = Revenue / Ad Spend But this surface simplicity masks its vulnerability. In today’s ecosystem of iOS limitations, cookie deprecation, and multi-device journeys, the “revenue” in that equation often isn’t real. And when the revenue’s wrong, […]
If you’re part of the e-commerce or digital marketing world, you know one truth: good tools spread fast. Especially when there’s something in it for everyone. At Trackity, we’re not just building the most powerful attribution and analytics platform for Shopify and WooCommerce stores, we’re also giving our users, partners, and advocates a direct path […]
Let’s cut to it. If you’re running a Shopify store, you’re probably hemorrhaging ad spend and barely scratching the surface of what your data could tell you. Attribution isn’t just a buzzword. It’s the difference between scaling profitably and blindly setting fire to your budget. And no, Facebook’s pixel isn’t cutting it anymore. Welcome to […]
When evaluating potential agencies, consider their expertise in various aspects of branding and design.
