The most important part of performance marketing is keeping track of conversions. Most people set up a pixel, Google Ads, and Google Analytics (4) within Shopify. Right away, it looks good. Tracking isn’t just about numbers. Truth is what tracking is all about. You should know who bought them, why they did, where they came […]
Shopify is removing support for checkout.liquid and Additional Scripts starting August 2025 (Plus) and August 2026 (non Plus), breaking most custom tracking setups. Trackity offers a seamless solution with a custom Shopify pixel, full event tracking, GTM support, server-side tagging, consent compliance, and enhanced conversion features ensuring accurate, future-proof analytics without relying on deprecated methods. […]
You’ve got privacy restrictions breaking your pixels, platforms over-reporting what they “think” they delivered, and about twelve different dashboards telling you twelve different stories. It’s no wonder CMOs are waking up in cold sweats over budget calls. But here’s a stat you can actually trust: Marketing Efficiency Ratio (MER). And no, it’s not another acronym […]
You’re running ads for your Shopify or WooCommerce store, and you’ve probably noticed something: the numbers just don’t add up anymore. Safari is blocking cookies, iOS strips UTMs, ad blockers kill your pixels, and privacy rules are tightening. That missing conversion isn’t a mystery. It’s a broken system. Meta’s Conversions API (CAPI) is the industry’s […]
If you’re running ads for your Shopify or WooCommerce store in 2025, you already know the truth: tracking is more broken than it’s ever been. iOS privacy changes, cookie restrictions, ad blockers, and delayed scripts are eating away at your data and your profits. But here’s the part most marketers don’t realize: the old tools […]
If you’ve ever spent hours trying to debug a broken Facebook Pixel, only to realize Safari stripped your cookies. You’re not alone. Welcome to the new world of data loss. If you run a Shopify or WooCommerce store, getting reliable marketing data has turned into a daily challenge. Between browser blocks, iOS privacy changes, strict […]
Global digital ad spend is expected to hit a staggering $798.7 billion in 2025 a 7.9% jump from the year before. But here’s the kicker: despite pouring billions into campaigns, businesses are still flying blind. As much as 75% of their conversion data is slipping through the cracks, lost to disjointed tracking tools, tightening privacy […]
You will still need quick help when problems come up in 2025, whether you are starting your first Shopify store or running a multimillion-dollar brand on Shopify Plus. Because Shopify uses so many callback systems, chat-based help, and regional compliance rules like GDPR, CCPA, and UPI disputes, it can be hard to get the help […]
Why TikTok Pixel Still Matters in 2025 TikTok isn’t just a social app anymore. It’s a sales machine. In 2025, more than 60% of Shopify store owners run TikTok ads. But here’s the catch: nearly half lose valuable conversion data because of outdated tracking methods, privacy updates, or ad blockers. Enter the TikTok Pixel. A […]
In ecommerce, everyone throws around ROI like it’s gospel. But here’s the truth: most ROI models are built on faulty math, incomplete data, and outdated assumptions. That’s not hyperbole, it’s a harsh reality confirmed by a 2024 Bain & Company study, which found that 82% of DTC brands measure ROI without factoring in full operational […]
