You’ve got privacy restrictions breaking your pixels, platforms over-reporting what they “think” they delivered, and about twelve different dashboards telling you twelve different stories. It’s no wonder CMOs are waking up in cold sweats over budget calls. But here’s a stat you can actually trust: Marketing Efficiency Ratio (MER). And no — it’s not another […]
You’re running ads for your Shopify or WooCommerce store, and you’ve probably noticed something: the numbers just don’t add up anymore. Safari is blocking cookies, iOS strips UTMs, ad blockers kill your pixels, and privacy rules are tightening. That missing conversion isn’t a mystery—it’s a broken system. Meta’s Conversions API (CAPI) is the industry’s answer—designed […]
If you’re running ads for your Shopify or WooCommerce store in 2025, you already know the truth: tracking is more broken than it’s ever been. iOS privacy changes, cookie restrictions, ad blockers, and delayed scripts are eating away at your data — and your profits. But here’s the part most marketers don’t realize: the old […]
If you’ve ever spent hours trying to debug a broken Facebook Pixel, only to realize Safari stripped your cookies — you’re not alone. Welcome to the new world of data loss. If you run a Shopify or WooCommerce store, getting reliable marketing data has turned into a daily challenge. Between browser blocks, iOS privacy changes, […]
Global digital ad spend is expected to hit a staggering $798.7 billion in 2025—a 7.9% jump from the year before. But here’s the kicker: despite pouring billions into campaigns, businesses are still flying blind. As much as 75% of their conversion data is slipping through the cracks, lost to disjointed tracking tools, tightening privacy laws, […]
Whether you’re launching your first Shopify store or managing a multimillion-dollar brand on Shopify Plus, one thing remains true in 2025: when something breaks, you need support—and fast. But with Shopify now relying heavily on callback systems, chat-based help, and regional compliance requirements (hello GDPR, CCPA, and UPI disputes), it can be surprisingly tricky to […]
Why TikTok Pixel Still Matters in 2025 TikTok isn’t just a social app anymore—it’s a sales machine. In 2025, more than 60% of Shopify store owners run TikTok ads. But here’s the catch: nearly half lose valuable conversion data because of outdated tracking methods, privacy updates, or ad blockers. Enter the TikTok Pixel—a small but […]
In ecommerce, everyone throws around ROI like it’s gospel. But here’s the truth: most ROI models are built on faulty math, incomplete data, and outdated assumptions. That’s not hyperbole — it’s a harsh reality confirmed by a 2024 Bain & Company study, which found that 82% of DTC brands measure ROI without factoring in full […]
Marketers worship ROAS.But what if I told you it’s a flawed metric—dangerously so? Sure, the formula seems straightforward: ROAS = Revenue / Ad Spend But this surface simplicity masks its vulnerability. In today’s ecosystem of iOS limitations, cookie deprecation, and multi-device journeys, the “revenue” in that equation often isn’t real. And when the revenue’s wrong, […]
If you’re part of the e-commerce or digital marketing world, you know one truth: good tools spread fast—especially when there’s something in it for everyone. At Trackity, we’re not just building the most powerful attribution and analytics platform for Shopify and WooCommerce stores—we’re also giving our users, partners, and advocates a direct path to profit. […]
