Our History. Built for clarity. Driven by data. Designed to scale.
From vision to execution — this is who we are.
Trackity was founded with a single purpose: to give e-commerce brands full control over their attribution — no guesswork, no black boxes. We unify ad performance, order data, and analytics into one real-time dashboard that’s built for speed, accuracy, and action.
Powered by Kafka, running on AWS, and trusted by scaling shops worldwide.
Truth in. Trust out.
This is how we built Trackity.
Before Trackity was a product, it was a frustration — with broken scripts, missing orders, and marketing teams flying blind. We believed attribution could be engineered, not guessed. So we built it from the ground up: using real-time streams, verified IDs, and systems that actually scale.
No inflated metrics. No patchwork solutions. Just verified truth designed for clarity — and built by a team obsessed with getting the details right.
Our Story
From broken tracking to engineered truth.
Trackity wasn’t born in a boardroom. It wasn’t scoped out over strategy decks or venture pitches. It started quietly — in Slack threads, midnight calls, and a growing sense of irritation from a team that had seen the same problem play out again and again: the attribution data that modern marketers rely on was broken.
For over 20 years, our founding team had built SaaS platforms — hosting infrastructure, virtualization, analytics systems, and B2B cloud tools. We weren’t strangers to data. We knew what “clean” was supposed to mean. But when we pivoted deeper into performance marketing and began managing e-commerce data at scale, we saw a completely different side of the truth.
- Pixels dropped.
- Sessions disappeared.
- ROAS reports looked great — until you realized they were counting things that never happened.
The deeper we dug, the worse it got. Entire campaigns were being optimized based on fake attribution. iOS14 had quietly wiped out visibility on a huge chunk of conversions. Meta’s “enhanced conversions” often weren’t enhanced at all — they were inferred, stitched, or outright guessed. Google’s attribution windows kept shifting. Platforms double-counted. Third-party tools couldn’t agree on what was “real.”
We kept asking: how is everyone okay with this?
So we did what engineers do when something doesn't work.
We started over — from zero.
Trackity began as an internal side project. The goal wasn’t to build a product; it was to prove whether attribution could be verified without relying on the crutches of pixels, unreliable JavaScript, or third-party cookies. We prototyped pipelines. We pushed live orders through server-to-server hooks. We intercepted broken sessions and rebuilt them with deterministic logic. It was duct tape at first — but it worked.
Slowly, a system took shape. One that could combine UTM parameters, webhook events, zero-party data, enhanced conversions, and fallbacks into a real-time stream of truth — not just for dashboards, but for decision-making.
Once we saw it work, there was no going back. What started as a quiet internal project became a product used across fast-scaling Shopify stores, international marketing teams, and now — performance-focused e-commerce brands who are done guessing. They don’t want inflated metrics. They don’t want magic numbers. They want facts. Truth. Certainty. Confidence.
So that’s what we build.
Trackity is engineered for a world that’s only getting more complex — more private, more multi-device, more fragmented. We don’t patch over the holes. We build underneath them. Our platform doesn’t just track — it confirms, reconciles, validates, and reflects what actually happened.
This is our foundation:
🧠 Verify before you visualize.
🛠️ Architect before you automate.
📊 Clarity before growth.
And it all started with one simple belief: If we can’t trust the data, we can’t trust the decisions.
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The system behind the signals At the heart of Trackity is a real-time data pipeline powered by Kafka, Redis, and PostgreSQL.
Every ROAS metric, clickstream, and revenue chart you see in our dashboard runs through 5 layers of verification — including client- and server-side inputs, zero-party data, enhanced conversions, and UTM fallbacks. The result? Attribution that’s trustworthy, audit-ready, and always live.
No lag. No guesswork. Just truth you can act on. -
Why we care (and why you should too) Marketing today is harder than ever — with privacy updates, blocked cookies, and multi-device journeys breaking visibility at every turn. Trackity restores clarity. We believe that every marketer, founder, and growth team deserves tools that don’t just show data, but defend it.
This isn’t just about dashboards. It’s about knowing what actually drives your growth — and making smarter decisions because of it. -
Backed by experience, built for the future Our team brings together decades of product building, data engineering, and e-commerce scaling.
From campaign managers to backend architects, we built Trackity not just as a tool — but as a promise: you deserve analytics that work as hard as you do.
Trusted like mission-critical tech.
Purpose-built like core infrastructure.
We didn’t build Trackity like a marketing tool. We built it like a data engine — because that’s what it needed to be. Under the hood is a real-time architecture powered by Apache Kafka, Redis Streams, and AWS-grade durability, purposefully designed to verify, deduplicate, and scale attribution across your entire stack.
Your insights aren’t estimates. They’re engineered events, measured in milliseconds, tested under pressure, and backed by resilient pipelines — from first click to final checkout.