We are committed to protecting your privacy and ensuring the security of your data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our services. By accessing or using Trackity, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect various types of information to provide and improve our services:

1.1. Personal Information:

  • Name, email address, and contact details when you create an account or contact us.
  • Billing information for subscription services.

1.2. Business Information:

  • Company name, business address, and store identifiers (e.g., Shopify or WooCommerce IDs).

1.3. Tracking and Analytics Data:

  • Conversion events, pageviews, click-through data, and purchase details collected through our tracking system.
  • Data about your interactions with our platform, such as logins, settings changes, and feature usage.

1.4. Automatically Collected Information:

  • IP address, browser type, operating system, and device information.
  • Cookies and similar technologies for website analytics and tracking system performance.

2. How We Use Your Information

We use the collected information to:

2.1. Provide and Maintain Services:

  • Enable accurate tracking of conversion events and customer interactions.
  • Process payments and manage subscriptions.

2.2. Improve Our Platform:

  • Analyze usage patterns to enhance user experience and platform features.
  • Conduct research and development to improve tracking accuracy, AI attribution models, and reporting capabilities.

2.3. Communication and Support:

  • Send updates about new features, service changes, or promotional offers.
  • Respond to inquiries, troubleshoot issues, and provide customer support.

2.4. Compliance and Security:

  • Monitor for security threats and prevent fraudulent activity.
  • Ensure compliance with GDPR, CCPA, and other relevant privacy regulations.

3. Data Sharing and Disclosure

We respect your privacy and only share your data in the following cases:

3.1. Service Providers:

  • We work with third-party service providers for payment processing, cloud hosting (AWS), and analytics (Google Analytics). These providers are contractually obligated to keep your data secure and use it only for the services they provide to us.

3.2. Legal Requirements:

  • We may disclose your data to comply with legal obligations, respond to lawful requests from authorities, or prevent fraud and protect our rights.

3.3. Business Transfers:

  • In the event of a merger, acquisition, or sale of Trackity, user data may be transferred as part of the transaction, but will remain subject to this Privacy Policy.

4. Cookies and Tracking Technologies

Trackity uses cookies, pixels, and other tracking technologies to:

  • Identify returning users and personalize your experience.
  • Analyze platform usage and track performance metrics.
  • Ensure the accuracy of data collected through our tracking system.

4.1. How to Manage Cookies:
You can set your browser to refuse cookies or alert you when cookies are being sent. However, some features of Trackity may not function properly without cookies.

5. Data Security and Storage

We implement stringent security measures to protect your data:

  • Encryption: All data transmitted to and from Trackity is encrypted using SSL/TLS protocols. Sensitive data is stored encrypted at rest.
  • Access Control: Access to personal and business data is restricted to authorized personnel only.
  • Monitoring: Continuous monitoring for security vulnerabilities and unauthorized access attempts.

We retain your data for as long as necessary to provide our services and comply with legal obligations.

6. Your Rights and Choices

You have the following rights regarding your data:

6.1. Access and Correction:

  • You can access and update your personal and business information through your Trackity account settings.

6.2. Data Portability:

  • Request a copy of your data in a structured, machine-readable format.

6.3. Deletion:

  • You can request the deletion of your data at any time. We will process your request in compliance with legal and contractual obligations.

6.4. Opt-Out:

  • Opt-out of marketing communications by following the unsubscribe link in emails.

6.5. Consent Management:

  • Manage your cookie preferences and tracking settings through your account.

7. GDPR and CCPA Compliance

Trackity complies with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA):

  • GDPR Compliance: We ensure that EU users have full control over their data, including the right to access, rectify, or delete personal information.
  • CCPA Compliance: California residents have the right to know what personal data is collected, the purpose of collection, and the ability to opt-out of data selling. Trackity does not sell your data to third parties.

8. Children’s Privacy

Trackity is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe that a child has provided us with personal information, please contact us, and we will delete the data.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via email or through the platform. Please review this policy regularly to stay informed about how we are protecting your data.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact us at:

Email: [email protected]
Address: Zuiderlaan 28c, 6905AE Zevenaar (The Netherlands).

We are committed to ensuring that your privacy is respected and your data is secure.