Cookie & Tracking Policy

Last updated: August 5, 2025

This Cookie & Tracking Policy explains how this platform uses cookies, trackers, and related technologies to collect and process data. We prioritize user privacy while delivering accurate performance insights, in full compliance with GDPR, AVG, and other applicable regulations.

1. Why We Use Cookies and Tracking

  • Our platform collects event and conversion data to power marketing analytics, optimize user experience, and enhance product functionality. These technologies allow us to:

    • Identify session sources (e.g., Google Ads, Meta, TikTok, Microsoft Ads)

    • Attribute conversions across devices and sessions

    • Sync user events via first- and third-party methods

    • Deliver verified data across your marketing stack

2. What Technologies Are Used

We use a dual-layer tracking framework: a lightweight JavaScript library (client-side) and a secure server-side event processor. These two layers work together to ensure redundancy and data completeness.

Types of Trackers & Cookies:

  • Essential cookies
    Required for secure login sessions, CSRF protection, and cookie preference storage.

  • Functional cookies
    Enable cross-store syncing, maintain user preferences, and store event metadata temporarily.

  • Analytics cookies
    Help us analyze usage, performance, and conversion flows. Examples include internal session IDs, UTMs, and referrer paths.

  • Marketing cookies (used with consent)
    Support ad attribution and retargeting. Examples include gclid, wbraid, fbclid, and custom click IDs from TikTok and Microsoft Ads.

3. Tools & APIs We Integrate

To collect and process data, we integrate with the following APIs and tools:

    • Google Ads API
      For importing conversions and syncing gclid-based events.

    • Meta Conversions API
      For verified server-side event delivery to Facebook/Instagram.

    • TikTok Events API
      Tracks server-side actions and ensures attribution when browser scripts are blocked.

    • Klaviyo API
      Connects email & SMS events to purchase journeys.

    • Shopify & WooCommerce APIs
      Used for collecting order data, validating conversions, and syncing store events in real time.

    • Internal Attribution Engine
      Combines UTM data, timestamped events, session logic, and cookie fallbacks to resolve attribution.

4. Data Storage & Processing

All event data is streamed through a secure infrastructure built on:

  • Apache Kafka (real-time event streaming)

  • Redis (short-term event caching and deduplication)

  • PostgreSQL (long-term event logging and attribution logic)

Data is encrypted in transit (TLS) and at rest. We apply rate limits, input validation, and cross-origin protections to prevent misuse or leakage .

5. Your Rights & Choices

  • You have full control over how cookies are used:

    • A cookie banner allows you to accept or decline non-essential cookies.

    • Settings can be updated at any time in your browser or via our preference center.

    • You may request data access, correction, or deletion under GDPR/AVG at any time.

To exercise your rights or file a concern, contact [email protected].

6. Compliance & Legal Basis

Our use of cookies and trackers is based on:

  • Consent (for marketing and analytics cookies)

  • Legitimate interest (for operational and security purposes)

  • Contractual necessity (for features users activate or configure)

We work continuously to ensure compliance with privacy laws in the EU, UK, and beyond. All third-party tools are vetted for data protection commitments.

Contact

For questions about this policy or our tracking systems, contact:

Trackity.com
Slenterweg 3
6905DM Zevenaar
The Netherlands

📧 [email protected]