Tracking Accuracy

Trackity’s 5-layer tracking system ensures you never miss a touchpoint — even across devices, ad blockers, and privacy restrictions. From first click to final conversion, you’ll see the full truth of your customer journey.

Trackity captures every signal, across every channel — with zero blind spots.

Behind the Accuracy

We don’t just track — we engineer truth into every event

Trackity uses a proprietary 5-layer attribution engine built on real-time infrastructure, hardened data protocols, and privacy-first design. Every signal is verified, enriched, and stitched into a complete, trustworthy picture — so you know exactly what drives growth.

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Improve Conversions

Boost conversions, uncover opportunities

Unlike traditional tracking tools, we go far deeper. Our system processes every event using a hybrid of server-side pipelines, client-side event streams, UTM enrichment, zero-party data, and intelligent fallbacks — all running on Apache Kafka, Redis queues, and redundant PostgreSQL clusters. It’s built like an enterprise analytics stack. But you don’t need a data engineer to use it.

We’ve even built in proprietary layers (which we can’t reveal here) that reconstruct lost attribution from broken journeys — giving you unmatched clarity, even under iOS restrictions and ad blockers.

  • Enterprise-grade AWS architecture Hosted fully on AWS — scalable, secure, and globally available.
  • Proprietary enrichment pipeline Our secret layer maps incomplete sessions back to real customers.
  • Signal fallback system Recover attribution from blocked pixels, iOS gaps, or cookie loss.
Outperforming the market with tracking

Why Trackity's accuracy outperforms everything you've used before

This isn’t another pixel wrapper or webhook plugin. Trackity is built like a realtime analytics core — with engineering decisions that eliminate false positives, inflated ROAS, and broken journeys by design.

  • Deterministic signal arbitration When conflicting signals arrive (e.g., overlapping events, delayed callbacks, async webhooks), our arbitration logic scores each signal's confidence, origin timestamp, and attribution window. The highest-veracity path is selected — automatically.
  • Edge-optimized cold start handling Trackity's architecture handles cold starts and rehydrated sessions with predictive cookie-binding at the edge. This means even first-load or privacy mode users get accurate attribution — without reliance on third-party cookies or delayed pixel load.
  • Passive session stitching via timeline correlation When users block JS or disable cookies, our system doesn’t give up — it builds passive session continuity by correlating behavior across timeframes, traffic sources, and campaign clusters. The result? Partial sessions become full journeys — silently and safely.
Launch with Confidence

Built like an analytics engine. Designed for growth.

Trackity combines real-time streaming, AWS scalability, and a 5-layer attribution system to deliver truth you can act on.
No black boxes. No fragile scripts. Just clean, verified data — right where you need it.